William Morris Style Jacquard Tapestry - Pimpernel Summer

Overview:

This timeless collection of William Morris–style tapestry fabrics draws inspiration from the Arts & Crafts movement, celebrating decorative foliage, birds and florals in rich, heritage colour palettes. Jacquard woven for texture and depth, each design reflects the enduring appeal of classic Morris-inspired interiors.

These fabrics combine a traditional woven look that is durability, making them ideal for upholstery, curtains, cushions and soft furnishings. Designed to work beautifully together or as statement pieces in their own right, this collection brings character, warmth and lasting style to the home.

Specifications:

Weight: Medium 

GSM: 330

Composition: 80% Cotton & 20% Polyester

Width: 140cm / 55.1inch

Length pattern repeat: 28.5cm / 11.2inch 

Width pattern repeat: 34.5cm / 13.6inch

Colour:

Shades:  This romantic, classic Arts & Crafts style tapestry weave fabric features a complementary palette of calming hues, from the red woven alongside cream to produce a pinky-rose hue, that colours the blousey tulips, to the intertwining foliage in hues of calming sage and aqua. Black woven alongside cream adds definition to this historic style design. We've called this colourway Summer.

Design: This jacquard-woven, tapestry-style fabric features the classic Morris “Pimpernel” design, one of William Morris’s most celebrated repeating textile patterns, based on an original Morris design from 1876. The design is a simplified interpretation of the Morris classic, featuring romantic, full tulip flowers and graceful, intertwining foliage that form an unusual and mesmerising figure-of-eight pattern.

Overall: As timeless as all Morris-style Arts & Crafts designs, this fabric embodies the enduring philosophy of the movement. As Morris famously said, “Have nothing in your house that you do not know to be useful, or believe to be beautiful.” This clever modern rendition certainly fits the bill.

Properties:

Texture: A lightly grainy woven surface with a closely woven, hard-wearing tapestry feel, offering both visual depth and tactile interest.

Handle: Firm, structured, and stable, providing excellent support for upholstery and furnishing projects while remaining workable and reliable to sew.

Drape: A controlled, weighty drape that hangs beautifully in curtains and soft furnishings, holding shape without stiffness.

Furnishing Suggestions:

Bring enduring Arts & Crafts character into your home with this richly detailed Morris-style tapestry fabric. Its structured handle and hard-wearing jacquard weave make it an excellent choice for upholstery projects such as armchairs, dining chairs, footstools, and headboards, where the intricate pattern can be appreciated up close. It is equally well suited to creating statement curtains and blinds, offering a beautiful, controlled drape with depth and presence. Use it to make standout scatter cushions, window seats, pelmets, and decorative panels, or combine it with plain linens and velvets for a layered, heritage-inspired interior that feels both timeless and lived-in.

Other Uses:

Garments: While primarily designed for interiors, this tapestry fabric can also be used for statement garments such as structured jackets, waistcoats, and coats, where its rich pattern and firm handle can be fully appreciated.

Accessories: Ideal for bold accessories such as tote bags, make-up bags, cushion panels, and statement fabric baskets.

Upcycling: Use offcuts for patchwork cushions, framed textile art, stool tops, draught excluders, or to refresh tired furniture with heritage charm.